19 Feb Employee Engagement
Pleasing today’s workforce isn’t a simple task. Reports on workforce participation numbers and engagement are weak, though it’s gradually increased from previous years. With a most recent report showing for example that 70% of the US workforce is still disengaged, employee participation must remain a top priority. Growing research suggests a resolution to this problem: a corporate giving strategy. Therefore, how much can it really improve employee engagement? And, how is it done? Well, glad you asked.
Why a Corporate Giving Strategy? Employees are motivated by employers that align themselves with a cause. Corporate donation can be a valuable recruiting tool. A corporate giving strategy can also be easily communicated to stakeholders. Millennials, soon among the largest demographics at work, would like to be connected to a cause bigger than themselves. Employees today have a broad range of values and anticipation with regards to their career. They’re less driven by money and are more receptive to career growth and development opportunities which is most likely why Pro Bono Service is your quickest growing corporate volunteer program, per the CECPs 2015 Giving in Numbers study.
The workforce would like to make a difference, and that difference can be made through a corporate giving strategy. Monetary giving programs in addition to giving time through volunteering provide your workers more to select from. For instance, your more seasoned, busy or higher compensated employees may opt for matching presents, whereas workers with less disposable income or people searching for a break from the office will jump in a team volunteering day! – There is so many diverse and meaningful employee giving programs for companies to select from, and it does not have to be just one.
A well-designed employee giving program include community volunteering days that are considered by most highly successful by 80% of companies. Popularity stems from the capability to work alongside coworkers while following a program built to make a positive impact on the local, national or global community. That time together is great personal and internal employee relationship development, two critical elements for developing a healthy organizational culture.